Today’s blog post: Behind our Branding – Our Creative Stuff
Today we want to walk you through our branding process. What our colour scheme, logo and designs represent. Being in the Social enterprise sector, we had to think long and hard about how our brand and clothing is perceived and seen, we wanted to make sure that the colour had significance and meaning, the logos represented who we are and where we want to go and the apparel designs represent what we are fighting for.
First things first. What is a social enterprise?
A social enterprise falls between a purely profit driven business and a charity/non-profit. Social enterprises still make a profit, but that is not our main priority. We focus on maximizing impact to society rather than maximizing profits. So this means that the success of our business is measured from the amount of impact we make instead of the amount of profit we make.
Let’s kick things off with our colour scheme
The purple gradient represents the struggle we humans go through. This represents that kids going through hunger, couples in violent relationships, People in forced labour etc. The purple gradient is in the shape of a heart.
The blue gradiebt represents the people that go out of the way to help the people in need. The people who volunteer their own time, money and resources to make sure others don.t have to struggle. The blue gradient represents a crown.
The Royal blue text represents coming out of the struggles and finally being able to carry on and make your dreams come true. It’s represents the end of the struggle and start of prosperity.
Secondly, what does our logo mean?
Purple heart shape
The heart shape represents the people struggling, the heart represents the fact that we’re all here to help and guide you through your struggles. If you are going through difficult situations, you’re not alone. There is a whole community of people here ready to help. Just reach out to us.
Blue crown shape
The blue crown shape represents the people that give up their tine to help and give back. The blue crown shows that people are understading and often time always willing to help. Even if it’s in a small way, every effort counts.
Finally, the apparel designs
The Fighting Monkey
The fighting monkey design is a symbol that represents all those children fighting hunger, whilst trying to concentrate in school. Without the right nutrition, they often are at a disadvantage. Profits from this design will go towards amazing people dedicating their time towards feeding these kids. We’re ready to fight for hunger.
Contours of New Zealand
The fabric of New Zealand lies in the beautiful greenery that surrounds us. This design resembles a fabric that has been dropped over New Zealand. Each item of clothing sold from the Climate campaign goes towards the purchase and planting of trees. One tree makes all the difference.